A ‘How to’ manual for Tassie’s successful visitor experience strategy

How business develops & delivers Tassie’s unique natural & cultural experiences is one factor in recent tourism success, says the Tasmanian Minister for Tourism. The interpretative techniques have been developed collaboratively, by government, university researchers and the tourism industry since 2002, the start of the ‘experience strategy’, which consists of:

(i)Adopt an experience focus where engagement with people, place and activity is fundamental to the Tasmanian holiday;

(ii)While economic performance is critical, ensure product development recognises and incorporates social and environmental sustainability criteria;

(iii) Ensure basic infrastructure is in place to meet growing demand;

(iv) Maintain continued vigilance on air and sea access issues.

‘The Thematic Interpretation Manual’, launched late May, is the next phase. It is a step-by-step approach that will equip businesses with everything they need to know about interpretation planning, including a case study of the process in action.

The manual has been jointly prepared by thematic interpretation expert Professor Sam Ham, University of Idaho, Tasmanian consultant Anna Housego and Professor Betty Weiler, Monash University.The manual, part of a training and support package, has been developed by Tourism Tasmania. It received $5000 funding from the federal Environmental Tourism Training & Employment Program.

CONTACT: Tasmanian Government Communications Unit Ph: 03 6233 6573