‘Superwoman’ – financial planning advice tailored to women’s needs

Annmaree Horton is a spunky ’30 something’ Sydneysider interested in financial planning services specifically for women. She believes the industry has neglected women’s financial advice needs, so, leaving behind previous career pathways in Travel and IT Project Management, Annmaree has plans afoot to move into this field. A discussion with her revealed:

1)Citibank’s latest national retirement index shows 54% of older women are forced to rely on a government pension compared with 38% of men.

2)By 65 men have average super savings of $78,000 and women $39,200 (Association of Superannuation Funds recent report).

3) Women have a different learning style:
-they like a lot of information before making a decision
-they absorb info more easily if it’s presented in a visual and conceptual way.

Annmaree spoke about ‘Superwoman’ a new financial services dealer group and how founder Tim Harrison says research shows women do not have good experiences with planners, finding them ‘fatherly, patronising and sometimes condescending’. He believes they want commitment to an ongoing relationship in money management eg in budgeting, in children’s education, restructuring a mortgage, not someone ‘just pushing product’.

Interestingly, 20% of Superwoman clients are males who enjoy the ‘non-confrontational’ experience they have with a female financial adviser, and her attention to detail!

SUPERWOMAN’S LOW COST STRUCTURE
-Upfront flat fee of $250 plus GST for which you get two one hour meetings with a money manager, a full situation analysis and a financial plan;
-A further $250 for a statement of advice and for the recommended strategies to be enacted.
-An ongoing advice fee of up to 1% plus GST
-No entry or exit fees.

FOR MORE INFO CONTACT:
Annmaree Horton Email annmaree@prosolutions.com.au