Decipher: a new info/planning tool for tourism businesses & associations

To help tourism businesses and tourism organisations stay ‘ahead of the game’, as of February 10th, there is now a new data warehouse, www.decipher.biz. that collects, sorts and arranges thousands of pieces of data from over 200 different sources (such as the Australian Bureau of Statistics, Tourism Research Australia, SENSIS, AAA Tourism and State Tourism Organsisations).

Unlike standard search engines Decipher doesn’t give thousands of pages of random info to plough through, instead, key-word searching gives you specific tourism info (pre-categorised against a tourism-specific dictionary) sorted so you see the latest info first.

Decipher Technology Pty Ltd is the result of the tourism industry’s demand for objective tourism research to help operators and investors make better business decisions. It is a fully owned subsidiary of the Sustainable Tourism Cooperative Research Centre (STCRC) whose business partners include 16 universities, all State and Territory Tourism Commissions and key industry partners such as QANTAS and Tourism Australia.

Annual subscriptions are available to all in the tourism industry: Small Association – $550; Major Association – $5,500; Associate – $550; Business – $5,500; Corporate – $22,000.