VICkit is the first research kit of its kind for Visitor Information Centre (VICs) to evaluate their contribution to tourism yield in their region.
The VICkit helps to identify the VIC’s role in changing visitor behaviour by increasing length of stay and number of activities undertaken by tourists. It enables VIC’s to monitor service quality, tourism knowledge and the ability of staff to up-sell tourism products.
The VICkit consists of a 2 page questionnaire with 15 quick, simple questions for visitors to the centre to complete. The data obtained from the survey is input through a data entry tool located within the Excel program. Once results are entered, the program automatically updates custom report tables ready for analysis.
You can buy the VICkit online at the STCRC Kitshop, www.crctourism.com.au/kitshop.
For more information, visit the online Kitshop or email Vanessa Atkins [email@example.com]