SA’s media rallies: ‘There’s never been a better time to get some fresh Eyre’.

South Australia’s Eyre Peninsula suffered the worst fires since Ash Wednesday in January 2005. Nine people died and around 80,000 hectares of farmland were destroyed…BUT …popular holiday places such as Streaky Bay, Coffin Bay, Tumby Bay and Port Lincoln were untouched.

It would be a double tragedy to see tourism businesses and the region’s economic development suffer through misinformation, so, SA’s media is collaborating to runs ads promoting the ‘There’s never been a better time to get some fresh Eyre’ campaign urging people to visit as usual over the April school holidays, through Autumn and beyond. To produce the ads the SA Tourism Commission has worked with ‘SA Great’ – a membership based organisation that promotes SA. CEO Judy Potter describes the exercise as ‘corporate philanthropy at its best’.

SA Tourism Minister Jane Lomax-Smith says visitors can still watch Southern Right Whales swim with their young beneath towering cliffs at Head of Bight and actually swim with dolphins and sea lions at tranquil Baird Bay, or with the fluorescent cuttlefish at Whyalla.