Low cost airfares have boosted the lucrative fly/drive market. Tourism Queensland research had confirmed a significant growth in the fly/drive market, particularly for Tropical North Queensland, says Tourism Minister Margaret Keech.
Tourists are flying to destinations like Cairns and hiring a car to explore the region. Although the fly/drive market is part of the wider drive tourism sector, lower airfares mean it can be more convenient for visitors to arrive by air, then explore by car.
The fly/drive market generally comprises affluent singles, couples, families, empty nesters and golden age lifestylers. They spend more than $5000 on their fly/drive trips, making them the most lucrative segment of the drive market.
Queensland enjoyed a 19 percent increase in the fly/drive market in the year ended March 2005 and an average 24 percent annual growth from 2002 to 2005.
The national fly/drive market is worth more than $3 billion annually and is the most profitable sector of the drive market.