Sales of Territory Discoveries holiday packages have increased by 44.6% over the last twelve months, exceeding budget estimates by $1 million says Clare Martin, Chief Minister and Minister for Tourism.
Average revenue per booking through the Alice Springs Call Centre has also increased to $1300 compared with $1100 last year – another goal achieved, to increase what visitors spend as well as increasing numbers to the Territory. This reflects targetted marketing and hard work by tourism operators, the NT Tourist Commission and the sales staff of its wholesale division Territory Discoveries.
CONTACT Craig Rowston for more info 0401 119 777
Another excellent result has been the increase in Territory Discoveries website
visits, up from 43,949 in 2003-4 to 105,986 in 2004-5.
More travellers are doing their research online and Territory Discoveries has been creative in its own promotions, going into partnership with high profile and respected organisations such as NRMA and the Art Gallery of NSW. Clare Martin says “We have been able to access these partners’ membership databases and offer members discounts via their websites to sell NT products – this has proved particularly successful”.