Launched at the inaugural Wine, Food and Tourism Conference in Adelaide last week, the toolkit will provide in-depth info on how wineries can partner effectively with the tourism and food sectors to increase visitors and yield to their regions and to their cellar doors. It will be released to the public in September.
Most importantly there is a strong emphasis on developing people skills to ensure excellent customer service – none of the laid-back Aussie ‘she’ll be right’ approach!
The Winemakers Federation of Australia has developed the toolkit CD – practical business planning info/templates/checklists/case studies/factsheets etc – over three years with a $450,000 Federal Government grant through the Dept of Industry, Science, Tourism and Resources.
Info was gathered from a range of government and private sector tourism sources and from members of the Australian Wine Tourism Alliance.
Minister Fran Bailey says in 2004 more than 4.6 million people enjoyed at least one visit to a winery, including more than half a million international visitors. A significant number of these visitors stay overnight in the wine region.