An American Express survey in London recently voted Australia ‘number one dream destination’ and in a Trailfinders survey of over 15,000 holiday-makers from the UK, Australia was voted ‘favourite country’.
However a rapidly changing national and local tourism picture has emerged in the most recent National Visitor Survey over the 12 months to the end of June. Overnight trips, nationally, fell three per cent, though Tasmania, Queensland, the Northern Territory and Western Australia all recorded positive growth. The biggest losses were in NSW and Victoria.
Varying impacts are coming from:
– tougher overseas destination competition because of cheaper international airfares and the strong dollar which makes overseas travel more attractive for Australians;
– competition between low cost airlines;
– more destinations moving into the ‘touring holiday’ market;
– external economic factors such as rising fuel costs.