The cruise ship market continues to grow in popularity globally and is a high yield market for Darwin and the Top End. This year a record number of cruise ships and passengers will tie up in Darwin’s beautiful harbour – drawn by the natural and cultural experiences the region offers.
The increase in cruises and the increasing popularity of the Territory as a winter base for cruise ships, as well as a port of call, is good news for Territory tourism says NT Tourist Commission MD, Maree Tetlow. It means additional opportunities in the service and supply industry with visitors happy to spend extra money on pre and post touring as well as accommodation, dining, shopping and entertainment.
The 103m five-star Orion luxury cruise ship, specialising in the ‘high yield’ tourism market, estimates its 2006 cruise season will generate about $4.6 million for local business in Darwin. Up to 1800 passengers – spending about $150 per day – and 70 crew members – spending about $150 per day – will deliver a direct boost to the Darwin economy.
Orion’s expedition style of touring includes onboard presentations of historical, cultural and ecological insights into the regions passengers are about to explore. Its extended 2006 cruising season from April to October will help lengthen the peak tourism season.
Chief Minister Clare Martin plans bringing together all the major players in Darwin retail and tourism so they can take full advantage of the 32 ships visiting in 2006. Traders and tourism operators will be given full details to help longterm planning, building on the work of the cruise ship Facilitation Committee which has promoted the benefits of the cruise ships to local businesses.
“We all have to work together to make sure the ships keep coming by providing the best possible experience for our visitors” says Clare Martin.
Released in September 2004, the Northern Territory 10 Year Cruise Strategy aimed to influence the marketing and development of cruise shipping in the NT. Representatives from the NT Tourist Commission, Department of Infrastructure, Planning & Evironment, Department Business, Economic & Resource Development and the Darwin Port Corporation sit on a committee that oversees the strategy. There is also a Facilitation Committee that coordinates visitor activities and welcomes for cruise ships that arrive in Darwin.
FOR MORE INFO CONTACT: Richard O’Leary 040111 9586