Clean, green Australian grown veg to be marketed under Coles’ house brand
AUSVEG and Strawberries Australia, recently won a US Environment Protection Authoritiy’s Award for leading Australia’s phase-out of methyl bromide – an odorless, colorless gas used as an agricultural soil and structural fumigant to control a wide variety of pests, but one that depletes the stratospheric ozone layer.
Jeff Mcspedden from Ausveg says the award recognises Australia’s ‘clean, green’ industry, while “America have given themselves another 10 years to phase it out, which is probably going to be a problem for them.”
The ‘clean, green’ argument was one put by Tasmanian grower Richard Bovill’s 2005 ‘Fair Dinkum Campaign’ which aimed to get Australians buying Australian grown and to get supermarket labelling more ‘precise’. Richard has since been named Tasmanian Australian of the Year 2006 for his efforts and the Coles supermarket chain will launch its own range of Australian-grown vegetables under the house brand, “You’ll love Coles”.
You may be interested in the Greg Barns article arguing Tasmanian farmers want protectionism, but only for themselves and the 33 comments it generated!