Five shires & two states present a new touring route
I have just discovered the Snowy Valleys Way Project – a major regional tourism project with the goal of “a high-quality tourism experience that attracts more people to the region and leaves them feeling glad they came and wanting to come back”.
$675,000.00 in funding has been found – half from AusIndustry’s Australian Tourism Development Program and the balance from the five participating Shires.
The project allows the 5 Shires to use each other’s strengths and resources as well as providing opportunities for local businesses to expand and diversify, and for new businesses to come into the region. The ‘tourism product’ of the area includes:
The combined project management team recognises that tourists have no boundaries so neither do they – no Shire boundaries, no State boundaries, just one continuous Snowy Valleys experience.
Instead of promoting one destination over another – often a problem for regional collaborative efforts – visitors are being invited to follow their passions.
The route is meant to be ‘user friendly’ which means new, accurate touring maps, good signage throughout the five Shires, and clearly defined start and end points. Mud-maps will show travellers exactly where to go to indulge in their own personal adventures across the region.
The project will tie together:
Sounds like a good model for lots of regional areas. Is your region doing something similar or radically different? PWF would love to hear about it.