A growing regional online market likes choice & saving time & money
The ProBono Australia Newsletter this week reports that more regional Australians are moving online in search of everyday items and says this is another reason why NonProfits can benefit from having an active online presence.
PWF would like to put in its grassroots spoke here and suggest Neighbourhood Houses and Learning Centres could increase their online visibility – tell their stories, raise their profile (a good lobbying opportunity) and sell their courses online.
Those holding the funding purse strings would then have easy access to a stream of what this ‘collection of grassroots organisations with different names’ actually DOES!!! PWF realises time is always scarce but a ‘little and often’ from a plethora of sources just might be more effective than large one-off publicity drives.
What is the basis for this thinking?
AC Nielsen research shows:
Regional/rural online shoppers see the benefits as:
eBay Australia research:
NonProfits using online activities to raise funds
Every Neighbourhood House community would have to have a few blogging types who’d write up popular courses and post local success stories, wouldn’t they? Country Neighbourhood Houses not online could ‘lead’ their communities online, possibly using Ruth Schwager’s Rural Small Towns Web Package, and set up their own active websites.