They win newcomers & visitors by providing friendly community info
Why would a newcomer choose Wee Waa over Walgett (NSW) as a home base? Because www.weewaa.com answers a heap of ‘need to know’ questions and gives a nice, welcoming ‘feel’ with its photos and business/community info.
Kate Schwager, Home-Based Businessowner of the Rural Small Towns Web Package and 2006 RIRDC (NSW) Award Winner, told PWF this story and it makes good sense.
A website – run as a business so it’s kept up-to-date and not left to committees that come and go – can provide enough info to promote a town as:
Kate has found that a cooperative website is a great place for all the businesses in the town to advertise for a small fee all year. She says most small towns have a lot of ‘behind the scenes businesses’ where they do not have a shop front. What better way to advertise than in a local online directory?
Kate now has 7 towns who have taken up her Rural Small Towns Web Package, with a few more in the pipeline. She is passionate about spreading the idea and has registered ‘Southern Cross Communities’ which she sees as a central website linking all the participating towns – with live links to individual town sites and the capacity for a technical Q & A support system for members.
How do you go about setting up a small town website?
Kate’s package is an easy to use, cost-effective web template that is very similar to Word to use – ie it is NOT highly technical!
Moree is building its website now and it’s taken about 4 weeks to get the right ‘look’. Now they have to gather all their info and possibly start selling advertising.
St George set up their site without first gathering ads and found that on the night of the launch, businesses were so impressed they placed advertising orders there and then.
Price range for advertisements
As Kate says this is not a lot for a business over one year.
The basic Rural Towns Package package consists of:
The cost of the website package?
There is also a Business Module available @ $500 which includes Search Engine Submission and Marketing Support.
For more info, contact Kate:
T/F: 02 6796 7243
M: 0407 665 357
AND check out these websites:
PWF would love to hear if your town is considering this option, and what the pros and cons might be?