Encouraging us to discover our own backyard not just flit off O/S!
Tourism Australia and the Seven Network, are going to share with us the Aussie holiday experiences of celebrities – Dicko, Mark Beretta, Shelley Craft, Laura Csortan, Sonia Kruger, Bruce McAvaney, Grant Denyer, Andrew O’Keefe, Mike Whitney and Tom Williams – with the aim of boosting domestic travel.
The ‘My Australia’ project includes 20 vignettes of 45 seconds each featuring the personal Australian travel experiences of the celebrities, which will air on television and in cinemas, as well as online content at yahoo7.com.au/myaustralia – a purpose produced site section featuring over 300 Australian holidays.
The 45 second vignettes will go to air on the Seven Network for six weeks across five capital cities, from October through to early December. This will be complemented by cinema screenings. A second six week burst of television and cinema activity will take place in early 2007.
This initiative is part of a broader strategy to deliver high quality content on great Australian holidays through print, broadcast and online media encouraging us take domestic holidays.
Don’t you think we should some research and see how Aussie holidays stack up? You can start here.