Help with building brand profile both online and offline
To help marketers Network PR has produced two documents – with the help of Galaxy Research – available from their website.
)i) ‘Australian Online Search Habits 2006’ an online survey in which a series of questions were put to Australians aged 18-64 years with access to the internet. Findings indicate that the internet is now a ‘mainstream’ media being used regularly for news, news updates, and product research and is also an integral resource for gaining information on news, consumer goods and services.
Key findings included:
ii)Whitepaper: Being Found in Web Search via Natural Language SEO
The whitepaper outlines how, with the web now acting as a true media channel, companies need to understand that although the power is certainly in the hands of the consumers (or searchers) the ability to satisfy their requests (or searches) in relevant ways now lies in the marketing discipline and activities rather than the technology.
With the maturation of search engines and the emergence of the new mass media have changed the way we communicate with consumers today.
It’s happening all around us – interesting to see it documented in a useable format. The full report can be requested at www.networkpr.com.au. They send you a link for the download.