‘Learn how to get your customers talking about you – and win those repeat visits’ is an approach discussed in the most recent Tourism Tasmania Newsletter. The following seems to make very good sense – it would be great to hear from tourism operators actually doing this to see ‘if it works’?? Are you one?
“Word-of-mouth recommendations are among the best endorsements tourism products can receive. If you can get people talking positively about your product when they return home, you will reap the benefits of repeat visits and increased interest among their friends, relatives and colleagues.
Thematic interpretation is a proven way of making your product memorable. It’s not about providing facts and figures, or dazzling people with technology and media. It’s about provoking thought.
If you can form a connection with your customers by inspiring them to find personal meaning through the experiences you offer, they will want to tell people what they have discovered.
The key is to communicate with purpose.
Tourism Tasmania believes the widespread practice of thematic interpretation by tourism operators will help our island gain a reputation as a remarkable and memorable destination.”
There will be a one-day Introductory Thematic Interpretation Workshop, supported by Tourism Tasmania, in Hobart on Friday 8 June and in Launceston on Friday 21 June under the guidance of an expert facilitator trained by Professor Sam Ham, Deputy Director of the Tourism Research Unit of Monash University.
Register your interest by telephoning Robyn Geason on 6230 8360 or emailing her at Robyn.Geason@tourism.tas.gov.au. The $60 fee includes workshop materials and lunch.