Vous les hommes.com is a really interesting combination/marketing idea of a French-language blog and a men’s clothing brand ‘Celio’. ‘Bloggeuse’ Sophie Kune reacted when ‘les messieurs’ commented that she was basically ignoring them.
Sophie approached Celio with the idea of using the blog as a marketing tool and now, since 2005, she and Celio have been having fun advising males on how to be trendy and seductive – and selling lots of stuff along the way. The brand Celio exists in 20 countries.
Celio has this great ‘bio marketing idea’
For 2 months from the end of September to the end of October, they are offering consumers stylish bio products PLUS bio freebies if they buy two polos etc, or if they buy tee shirts with the slogan ‘earth@war’.
FULL MARKS for originality Celio!