Tasmania is running a pilot sustainable tourism development program ‘Signature Experiences’ which aims to build tourism operators’ skills and knowledge so they can turn their businesses into ‘must-do’ Tasmanian experiences.
Tourism Tasmania says a Signature Experience is:
‘An experience which excites our visitor, fits with our brand and showcases the best Tasmania has to offer’. As such, they are often a catalyst for conversion and contribute to Tasmania being recognised as a destination of choice.
The program offers individually tailored as well as group development opportunities over a 12 month period. Participants will gain:
* Enhanced Access to Tourism Tasmania resources
* Networking and Partnership Opportunities
* Interstate Study/Lecture Tour
* Business Support (through Department of Economic Development and Tourism networks)
* Tourism Award Support
* Research and Business Intelligence.
Those selected were considered to be businesses that could benefit the most from the program’s developmental initiatives. Of the 27 operators who expressed interest the businesses selected are:
The latest industry newsletter tells how Tourism Tasmania, in partnership with Tourism Research Australia, has commissioned research into the impact of tourism on local communities.
“The research will help measure tourism’s social impact on local communities and ensure that the extent and types of tourism developments occurring in local communities are consistent with community needs.
Local communities are an important contributor to the overall tourism experience. They act as hosts to tourists and provide the colour that distinguishes one destination from another. It is important therefore that local and state governments make sure the needs of local communities and the tourism sector are properly aligned.
Tasmania helped pioneer the development of rating scales to assess the impact of tourism on local communities and on individual members within the community. This research will further develop these scales and apply them to the six local Tasmanian communities of King, Flinders and Bruny Islands, NE Dorset, Bothwell and Richmond.
Residents and ratepayers in these areas will be contacted via a special postcard on the 28 October. This will tell potential respondents that the survey questionnaire will be sent to them during the week of 4 November and will encourage them to respond.
The Centre for Tourism and Services Research at Melbourne’s Victoria University will undertake the study.”
It would be fascinating to hear how communities and businesses respond to all this…