YouTube And Business Survival In The Downturn

A new video channel ‘Survival of the Fastest’ was written up in The Weekend Australian, 14-15 June 2009.

This is a collaborative effort between You Tube, the London Business School and Britain’s Daily Telegraph newspaper.

The aim

Collect ideas and links to help business managers to get through the downturn by being quick on their feet.

About Survival Of The Fastest

If you visit www.youtube.com/survivalofthefastest you will find hundreds of short, one or two minute lectures from business school professors, CEOs and other high level executives.

Some Examples

Function: Marketing 39 Videos
Brands, Customers, Markets. Making your marketing spend work harder

Function: eCommerce 10 Videos
Developing online strategy, understanding your channel mix and measuring performance

Function: Finance & General Management 67 Videos
Business efficiency: the steps to put your company back in shape

Theme: Speed 26 Videos
Accelerate in the slowdown to gain an edge over your competitors

Theme: Agility 36 Videos
Act upon new opportunities appearing in tougher times

Theme: Insights 29 Videos
Understand how evolving market and consumer trends affect your business

Theme: Efficiency 29 Videos
Align business operations and resources to increase productivity

Quick, easy, informative – a really good use of the internet