There is now a series of Accommodation Makeover Pathway workshops for accommodation operators on how to successfully upgrade facilities to maximise yield, says Samantha Kume of the Sustainable Tourism Cooperative Research Centre (STCRC) at Griffith Uni, Gold Coast Campus.
STCRC, in partnership with the Hotel and Motel Accommodation Association (HMAA) has just rolled out the workshop program across regional NSW attractinggmore than 250 delegates. More workshops are planned for other states and regions.
This comes just weeks after the Tourism Transport Forum (TTF) noted – in ‘Australian Tourism How Deep the Recession’ – that now is the time to prepare for recovery by reinventing tired accommodation stock.
Research shows the top 7 customer ‘wants’ are:
The workshops provide up-to-date information on consumer demands, visitor trends, refurbishment planning and design.
STCRC’s research has also identified different customer priorities, for example:
54% of operators identify the need to upgrade their facilities and almost 25% of all surveyed reported that their buildings had never been upgraded with almost a third unsure as to when they would undertake such work.
HMAA CEO, Lorraine Duffy, says
“Doing a major renovation is daunting, knowing where to start is a real challenge and that’s why HMAA has sought the best research available to help support operators to make informed decisions that will add value to their business..
The workshops address a number of fundamental questions for operators including identifying whether the property needs refurbishment, what actions need to be taken, the relevant timing for an upgrade and the anticipated return on investment.”
The workshops cover a cross-section of issues confronting accommodation providers including:
For more information on upcoming workshops you can contact Lorraine Duffy at HMAA on 02 8666 9015 or email@example.com