When her baby daughter was suffering asthma and eczema Sandra Davies discovered Dominant eco-cleaning products at the Whittlesea Show – on Melbourne’s outer fringe. She was told to take a free sample of laundry powder and try it.
That was ten years ago and now Sandra runs a successful business selling these products at markets, agricultural shows and over the phone through personal contact and word of mouth.
Sandra says Dominant products have been around for over 50 years and that they were originally developed for a very specific industrial purpose – gentle, anti-bacterial and environmentally friendly use – in hospitals and aged care hostels.
Back then the industrial cleaners using the compounds were so impressed they wanted them in domestic quantities and this is how the domestic product evolved.
Products developed under Dominant’s Earthcare Environmental Research Program equal or exceed the world’s most stringent environmental standards.
No bleach was ever used and animals have never been used for testing. The company is based in South Australia and is wholly Australian-owned.
Large supermarket chains do not sell these products. They are largely sold as concentrates with minimal packaging which keeps prices down.
Dominant has a lot of people like Sandra all around Australia who sell at markets, agricultural shows, sustainability expos and also at community fundraisers, like the annual Hurstbridge Wattle Festival (a celebration of Yarra Valley wattles, our early rail history, environment and community with festival goers being able to take a steam train from the city to the end of the line at Hurstbridge).
‘Before children’ Sandra was a commercial bank manager with a marketing background but with a young family she found it easy to move into running a part-time business that she really believes in – from home. She finds Dominant very supportive.
As she is selling essential items that are good value, consumers do tend to come to her. Her phone number is clearly local, she services locals and promotes ‘buying local’.
Sandra has been an active member of the Nillumbik HomeBiz Network for four years now and finds that it’s good to mix with like-minded small business people from your region and that these contacts are useful as free publicity which all HomeBiz owners need.
Sandra enjoys the market venues though she says there are two drawbacks:
Sandra and a group of friends who also sell at markets have decided to create their own indoor market.
They’ve found a venue – a masonic lodge at Diamond Creek that they can hire – and they will run two markets a year, one every six months:
They are looking for expressions of interest from stall holders and finding this is all going well. QUESTION: How are you looking for interested stall holders??
In Eltham North on telephone (03)9439 0323 or check out www.domhome.com
* Practically Green – Eltham Eco & Lifestyle Festival
WHEN: Sunday 25th October, 10am to 4pm
WHERE: Edendale Farm, Gastons Road Eltham
* Eltham Rotary Town Festival
WHEN: Saturday 7th November, 8.30am to 4.30pm
WHERE: Alistair KnoX Park, Eltham
* Diamond Creek Indoor Community Market
WHEN: Saturday 21st November, 9am to 3pm
WHERE: Masonic Hall, Main Road Diamond Creek
* Sustainability Homes Expo
WHEN: Sunday 22nd November, 10am to 5pm
WHERE: Whittlesea Council Offices, 25 Ferres Boulevard South Morang