Tourism Research AND Summaries Available FREE
Small Business, Sustainable Growth, Improved Bottom Line
May 22, 2010Register For South Australian Living Artists Festival – SALA
May 22, 2010The following is valuable tourism research on important topics. It is available for download through the Sustainable Tourism Cooperative Research Centre (STCRC) online bookshop
www.crctourism.com.au/bookshop. The links provided go to the latest reports and their executive summaries.
The Latest Reports And Industry Booklets For April 2010
SHORT-BREAK HOLIDAYS–A COMPETITIVE DESTINATION STRATEGY
Go to Publication
Peter Murphy, Outi Niininen and Dale Sanders
Summary Sheet
This study examines Australia’s short-break holiday market to help destinations develop competitive marketing strategies.
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HELPING TOURISM SMEs PLAN AND IMPLEMENT INFORMATION AND COMMUNICATION TECHNOLOGY
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Noel Scott, Stephen Burgess, Ann Monday, Paul O’Brien, Rodolfo Baggio, Carmine Sellitto, David Bank
Summary Sheet
The focus of this study is the effect of ICT on Small to Medium Tourism Enterprises (SMTEs). This study developed and tested a web based ICT skills capability toolkit consisting of two modules. The first module consists of 37 lessons on Internet strategy, website design and optimisation based on material developed by the ATDW. The second module is a questionnaire that allows the ICT skills profile of a region to be assessed.
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INNOVATION CAPABILITY AND ENTREPRENEURIAL ORIENTATION DIMENSIONS FOR AUSTRALIAN HOTELS: An empirical study
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Peter Balan and Noel Lindsay
Summary Sheet
This report describes the quantitative research that builds on the results of the first stage of this study described in the report ‘Innovation Capability and Entrepreneurial Orientation Dimensions for Australian Hotels’. The study aimed to identify and understand the capabilities hotels require in order to be able to implement innovation successfully across all aspects of their business.
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HOW DO AUSTRALIANS CHOOSE HOLIDAY DESTINATIONS AND EXPERIENCES? Modelling consumer choice
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Harmen Oppewal, Twan Huybers and Geoffrey I. Crouch
Summary Sheet
The aim of this research was to explore and compare choice behaviours of different consumers for specific domestic and overseas destinations offering a particular set of holiday experiences. The implementation and modelling of consumer choice experiments such as this provides a powerful method for deconstructing and understanding how tourism consumers make decisions.
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Top 5 Downloads For March 2010
- WILDLIFE TOURISM: impacts, management and planning
- CONSUMER-GENERATED WEB-BASED TOURISM MARKETING
- THE IMPACTS OF CLIMATE CHANGE ON AUSTRALIAN TOURISM DESTINATIONS: Developing adaptation and response strategies
- TOURISM RISK MANAGEMENT: An Authoratitive Guide to Managing Crisis in Tourism-and supporting training programs
- TRAINING NEEDS OF THE HOSPITALITY INDUSTRY
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Sustainable Tourism Online Portal Coming Soon
Soon we will all have free access to the Centre’s research and tools and other trusted sources of information. This website will be updated regularly with new research, data and tools in three main areas:
1. Destinations and Communities Business Operations
2. Parks and Culture
3. Broader sustainable tourism themes
The website will also provide a platform to discuss sustainable tourism issues, challenges and ideas and to seek advice.
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Feedback Form
The STCRC would love to know what you think of their new research. It will take you five minutes if you care to click on the link below to complete the online survey.
STCRC Tech Report Feedback
More Info
If you’d like to know more about the research, please contact Professor David Simmons, Director of Research on: +61 (0)7 5552 7053 or via email at info@crctourism.com.au.
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The TOURISM RESEARCH DASHBOARD is published monthly by Sustainable Tourism Cooperative Research Centre, established and supported under the Australian Government’s Cooperative Research Centres Program.
