Two Year Old Fruit Juice is ‘Fresh’?

There’s a called new website ‘Truth In Labelling’ established by Senator Nick Xenophon and the Citrus Reform Association.

The website has been donated by concerned growers from the Citrus Reform Association and web design company, Muscle Online.

The Rationale

“The saying goes, ‘you are what you eat’. Well, if that’s the case, then we, as consumers, have a right to know what we are eating. That’s why it’s vital that we are able to trust the labelling on food products to tell us the ingredients, where the product was made and whether or not the product is fresh..

Australia’s current food regulations don’t require this truth in labelling…

Only 50 percent of the cost of a product has to originate in Australia for it to be called “Made in Australia”?

ASEPTIC Juices?

Do you drink OJ every morning like me? I have wondered why bought OJ doesn’t taste the same as fresh suqeezed OJ…

One of the reasons orange juice is so popular with consumers is because it’s touted as being ‘fresh’.

But did you know that some manufacturers are using aseptic juice and calling it ‘fresh’?

Aseptic juice is freshly squeezed orange juice that is boiled to kill bacteria and then cold stored, in some cases for as long as 2 years.

Aseptic processing removes most of the nutrients found in orange juice, reduces the taste of the juice and changes its colour.

It’s about as far from fresh as you can get.

But manufacturers are getting away with calling the product ‘fresh’ because of Australia’s lax labelling laws.

Aseptic processing also means that fruit juice companies can purchase more oranges than they need when prices are cheap, and store the excess through aseptic processing, ripping off citrus fruit growers around Australia.

Consumers buy ‘fresh’ orange juice because they want to drink ‘fresh’ orange juice, not juice that’s technically two years old.

‘Fresh’ has to mean ‘Fresh’. Anything less is just misleading.”

Bills Before Parliament – Petition To Sign

For more info AND/OR to sign a protest petition visit www.truthinlabelling.com.au