The London Evening Standard’s Lucy Tobin reports that although Twitter has not as yet worked out how to make ‘serious money’ it appears British TV star Stephen Fry has.
You may have heard Stephen’s interview defending the modern digital age on PM? He is really taking Twitter into the future as he makes plans for truly innovative launch of the second volume of his autobiography, ‘The Fry Chronicles’.
For three nights (only), Stephen will be videoed reading selected passages at the Royal Festival Hall and two other venues – he will not be barnstorming the country visiting book shops.
A live satellite link-up will beam his performance to 60 cinemas where as many as 12,000 fans will pay for non-ringside seats, achieving potentially far more book sales than touring the country,
cinema audiences will be asked to send Stephen questions via Twitter!!
Lucy observes that
“Twitter is a brilliant democraticising tool, giving everyone — for good or ill —an equal chance to sound off. Celebrities should embrace its power to allow them to connect with their public, as Stephen Fry so successfully has done — not hide behind it as a way to stop bothering with the real world.”
New News 2010, a two day conference on the future of journalism will be presented on 2nd and 3rd September 2010 by the Swinburne University Public Interest Journalism Foundation and the Melbourne Writers Festival.
New News 2010 aims to engage existing and new audiences in a discussion and debate on ‘new media’ as an integral part of the Melbourne Writers Festival.
It will canvas the potential of Web 2.0 for a healthier news media, targetting cultural Melbourne and the wider Australian community.
Lucy believes Stephen Fry’s twitter plan will
“undoubtedly cause a flurry of interest among his 1.6 million worldwide Twitter followers…
As a commercial idea, this is genius: a way to access millions of consumers’ pockets with minimal effort, while cashing in on the medium that helped transform Fry from bumbling eccentric beloved in our small isle to an international household name. Last week he filled Sydney Opera House..
Publishers are watching. Faber is apparently interested in setting up a similar broadcast for The DoSAC Files, the book tie-in to Armando Iannucci’s Westminster satire The Thick of It. Iannucci, another prolific Tweeter, may be flexing his micro-messaging fingers in preparation.
If the Tweet-talk works out, Fry’s trail-brazing, technology-reliant book-flogging could quickly become de rigueur..
Fry’s way might make more money but in beaming his image to fans via cinema screens and restricting questions to those received in 140 typed characters rather than individual accents and facial expressions, Tweet-talk kills the personal touch. That is one of the book tour’s best facets — but also one of Twitter’s.
The book tour, as invented by Charles Dickens with his readings to thousands of fans across England and America, gives readers the chance to talk to their literary idols. So too does Twitter.
Like the modern-day Athenian forum, it’s the centre for every kind of political, philosophical and civic debate. The quickest of flicks through an hour’s Tweets reveals the topics that the world, or the UK…are talking about.”
As well as including keynote discussions and panel sessions – both free and ticketed events – the conference will also include an Expo space in which organisations and individuals using new media to advance journalism are welcome to exhibit their work, along with a series of workshops aimed at teaching digital skills to industry practitioners and the general public.
The conference is open to professionals, students, ‘citizen content makers’ and the general community.
The full conference program and ticket details are now available at Melbourne Writer’s Festival website.
For more information contact PIJ Project Officer, Tara Peck at firstname.lastname@example.org or (03) 9214 5239.
VERY interesting stuff…