After experiencing some ‘ho-hum’ attitudes towards social media in community development, I was interested to hear Richard Branson say that:
“Anyone who thinks new technology isn’t going to keep changing the world has got their head in the sand.”
In my view, this applies just as much to committees involved in social change as to business. Communication IS king isn’t it?
Richard’s Views – In General
“When you get to the very top of companies, there is a surprising lethargy about using the online tools already available: social media. Embracing social media isn’t just a bit of fun, it is a vital way to communicate, keep your ear to the ground and improve your business.
So why are only 16% of CEOs currently participating in social media? IBM’s 2012 Global CEO Study found that most CEOs are clearly not taking social media seriously. Only one of more than 1,700 respondents had their own blog! Some are on LinkedIn, fewer on Twitter and even less on Facebook, Google+ and elsewhere on the web.
Social Media Second-Best Way To Engage With People
The study indicated that within five years social media will be the number two way to engage with customers (after face-to-face personal interaction)..
Where possible, everyone within a company should be engaged in what is happening elsewhere within their business, and in the wider world. Social media is a great way to do this. Also, it can furnish a spirit of community, not least amongst global, widespread companies.
Nevertheless, like all other areas of business, CEOs have the opportunity to set the bar. By ignoring social networks, they are potentially missing a trick.”
Calling all recalcitrants!