Even in the most remote communities in the Central Western Desert Ngaanyatjarrra Lands footy is greatly loved. Often the dusty oval is a community hub and when the footy season is on, families of cars head off to neighbouring communities to support their players.
A few weeks ago Enterprise Learning Projects (ELP), in partnership with Ngaanyatajarra Health Service, started working with players to produce a set of high quality football cards.
ELP designed the project as a means of providing a new platform for the transmission of health messages, while simultaneously creating new economic opportunities for young men in remote communities through enterprise.
The ELP cards will include:
At this stage the Footy Cards Enterprise Project will travel to six remote Aboriginal communities in the Ngaanyatjarra Lands but the project has the potential to grow much further.
A fun photo shoot of the players on their local ovals in their community will be stage one.
Then the cards will be printed, packaged in packs of five and sold across the communities.
ELP will engage local Yarnangu in the marketing of the cards, creating learning opportunities in the area of media, communications and promotion. It is assumed the cards will be collected by friends, family and fans alike.
The project represents a fun and interesting way for young people in the Ngaanyatjarra Lands to engage with enterprise ELP’s Managing Director Laura Egan.
“With very few employment opportunities available in the Lands, enterprise enables new work opportunities to be developed. The footy cards project will give people an opportunity for people to learn what enterprise is all about, and how it can enable you to earn money doing things you love.”
The launch of the footy cards project coincides with the development of an official Ngaanyatjarra Lands Football League, facilitated by Ngaanyatjarra Council’s Training and Development Unit.
ELP will use social media to provide regular updates of the progress of the project on Facebook and Twitter – @elpaustralia.
Please contact Natalie Wells, Enterprise Learning Projects Community Builder firstname.lastname@example.org or call 0418 626 196
Sounds like a very good idea..