Central Desert Footy Cards: Teaching Entrepreneurship, With A Health Message

Even in the most remote communities in the Central Western Desert Ngaanyatjarrra Lands footy is greatly loved. Often the dusty oval is a community hub and when the footy season is on, families of cars head off to neighbouring communities to support their players.

An Entrepreneurial Project

A few weeks ago Enterprise Learning Projects (ELP), in partnership with Ngaanyatajarra Health Service, started working with players to produce a set of high quality football cards.

ELP designed the project as a means of providing a new platform for the transmission of health messages, while simultaneously creating new economic opportunities for young men in remote communities through enterprise.

Individualized Footy Cards

The ELP cards will include:

• a printed photo of the player
• the players’ skin name
• a healthy lifestyle message developed by their football team

The Scope

At this stage the Footy Cards Enterprise Project will travel to six remote Aboriginal communities in the Ngaanyatjarra Lands but the project has the potential to grow much further.

A fun photo shoot of the players on their local ovals in their community will be stage one.

Then the cards will be printed, packaged in packs of five and sold across the communities.

The Local Opportunities

ELP will engage local Yarnangu in the marketing of the cards, creating learning opportunities in the area of media, communications and promotion. It is assumed the cards will be collected by friends, family and fans alike.

The project represents a fun and interesting way for young people in the Ngaanyatjarra Lands to engage with enterprise ELP’s Managing Director Laura Egan.

Laura explains:

“With very few employment opportunities available in the Lands, enterprise enables new work opportunities to be developed. The footy cards project will give people an opportunity for people to learn what enterprise is all about, and how it can enable you to earn money doing things you love.”

Social Media For Regular Updates

The launch of the footy cards project coincides with the development of an official Ngaanyatjarra Lands Football League, facilitated by Ngaanyatjarra Council’s Training and Development Unit.

ELP will use social media to provide regular updates of the progress of the project on Facebook and Twitter – @elpaustralia.

For More Info

Please contact Natalie Wells, Enterprise Learning Projects Community Builder natalie@elp.org.au or call 0418 626 196

Sounds like a very good idea..