After Float Fest Success Crowdfunding For Murray River Tourism

From all accounts The Murray River Tourist Association’s 2014 Mannum Waters Float Fest was a very successful weekend. Now MRTA, led by Jen Whitehorn, is running a crowdfunding campaign to capitalise on this success and establish an ongoing annual event to benefit many small Murray River communities.

The Crowdfunding Goal

In addition to a very welcome government grant of $5000 for marketing MRTA is hoping to raise $40,000 through crowdfunding to cover admin/shopfront space, event insurance and printing. This would help establish the Float Fest attempt to ‘paddle into the record books’ as an annual event which will continue to build regional tourism in The Murraylands.

Jen says they aim to:

“push the event and then position it to be able to be moved and locked into the smaller communities for the Region, initially in one office then in smaller communities as the event grows…

Murraylands Regional Tourist Association has ‘tried to find ways to do business the smart way’”.

The Crowdfunding campaign closes October 22.

What Is Float Fest?

Floatfest is a safe family fun day, a huge outdoor event on the Murray River. The aim is to get over 2,099 canoes or kayaks on the river at the one time, attempting to beat the Guinness World Record for the biggest raft of canoes and kayaks achieved on Lake Michigan in 2013. Over the weekend of course everyone has heaps of fun, enjoying all the Murraylands Region has to offer.

NB The Lake Michigan event in 2013 raised $50,000 for local schools.

At Mannum 2014 there were markets full of regional produce, food stalls and also free activities such as circus workshops and a magic show that Murraylands kids would not necessarily have access to.

MRTA aims to use the event to draw awareness to the Murraylands Region, encouraging tourists to come, stay and play.

For More Info

To find out more you can contact:
Jen Whitehorn
Murraylands Regional Tourist Association
0448 533 147
mrta@hotmail.com.au

Good luck MRTA!