IT Tourism Innovation On The River Murray
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June 3, 2009We hear from Shane Strudwick on behalf Victoria’s Murray River tourism community that they have developed and recently launched one of Australia’s first tourism specific mobile phone and devices web site.
What Does This Mean?
Via your mobile phone there is instant information about where to stay and what to do in the whole region – ideal visitor planning.
- You go to http://m.murrayriver.com.au and select a town to find accommodation, houseboats, events, tours, attractions etc
- Click on accommodation for hotels, motels, bed and breakfast and caravan parks – listings have a photo, contact details and a map
- With another click you can call that business or find other Murray information
“With the recent challenges in our region, the Murray River is proud to be on the cutting edge of this new communication and technology…researching a trip like this means you can quickly plan or share the experience with friends as they check it out on their mobile at the same time” says Shane.
About The New Mobile Site
Integrated with the existing River Murray web site where content is managed by the community, the mobile site is intentionally designed for viewing on the smaller screens of mobile devices which ensures its bandwith is very small for low cost, yet very fast downloading.
It is designed to work on both new 3G mobile phones and – most importantly – works on the older 2G mobile phones.
Developments in mobile technology are providing additional advertising opportunities for businesses while delivering information and services to visitors.
The site was developed by Design Train, 2008 Small Business of the Year Champion Award-winners for Service.
dotMobi Is A Technical Expert On This Service
dotMobi – winner of the Mobile Internet Innovation award at the Irish Internet Association’s Net Visionary Awards in May – provides the critical link between mobile operators, handset manufacturers, content providers/brands and users to make phones the tool of choice for the web mobile.
They are sponsored by a consortium of companies which includes Google, Ericsson, Hutchison, Microsoft, Nokia, Samsung Electronics, Telefonica Moviles, Vodafone etc.
Check out dotMobi Face Book.
Apparently there are 40 million active mobile web users in the United States alone – and growing!
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On The Local Front
Currently the Murray River web site attracts over 720,000 visitors per year and the community’s goal is to attract over 1 million visitors online by 2009/2010.
Visit http://m.murrayriver.com.au to check it all out.
For more info you can contact Shane on 0409 678 654 or (08) 8363 6244 or email shane@rivermurray.com
