‘Small Business, Big Opportunity: Sustainable Growth’ is a publication available free online or via snail mail. Sensis commissioned John Dee – co-founder of Planet Ark and NSW 2010 Australian of the Year – to write up practical info and tips for small and medium businesses to improve their bottom line while also reducing their impact on the environment.
Jon Dee says the book challenges the view that looking after the environment will have a negative impact on their bottom line. He says
“For example, many larger companies are now starting to make their supply chains more sustainable. Those SMEs who are well prepared for this could find themselves with a major competitive advantage over less ‘green’ competitors..
For the modern and efficient SME, it’s not a case of having a successful business OR a healthy environment. It’s about combining both.”
Terms such as ‘Sustainable Procurement’, ‘Green Power’, ‘Emissions Trading’ and ‘Energy Performance Contracts’ are explained in an easy to understand way and there are also sections covering what climate change is and why it’s not a fad, why SMEs should care and how they can communicate their commitment to sustainability.
You can order a FREE copy of Small Business, Big Opportunity: Sustainable Growth by visiting http://about.sensis.com.au/small-business/free-sustainable-growth-book/. You can also download specific chapters that interest you as they are all listed separately at this site – a good idea.