‘Journeys to Authentic Australia’ featuring South Australia is a new 68 page Lonely Planet publication aiming to inspire young travellers from around the world. The full-colour guide traces a journey through South Australia, Western Australia and the Northern Territory, highlighting must-see attractions along the way.
Aimed at the backpacker market, in English, French, Italian and German, this is a joint initiative of the SA, WA and NT Tourism Commissions, with support from Tourism Australia. South Australian Tourism Minister Jane Lomax-Smith says research shows visitors are increasingly looking for less explored, less commercialised destinations – with easy to follow maps and travel tips, this publication makes it easy for backpackers and young tourists to venture beyond the eastern seaboard and discover the wonders of less travelled roads.
An initial print run of 100,000 copies will be distributed free through backpacker hostels and internet cafes in Australia and across the globe. In the UK, South Australia’s number one tourism market, customers at three bookstore chains will receive the booklet as a free bonus with the purchase of any Lonely Planet guidebook.
Similar distribution campaigns are planned for other key markets, including Germany and New Zealand.