Maleny is standing up to Woolies – E-Aus encourages communities to follow suit
Jeanette and 11 year old daughter Zoe live in Upwey, in outer Melbourne’s Dandenong Ranges. She loves the sound of animals around at night, possums thumping across the roof and she also loves shopping locally, taking advantage of individual advice from ‘experts’ in their field. Jeanette encourages Zoe to think about shopping in the local strip at Tecoma rather than ‘automatically’ drifting further down the road to the large shopping centres at Belgrave or Knox.
Jeanette is in business; she has two websites and she carries her philosophy of living, caring and thinking ‘local’ into her business.
1. Through her website www.pcsimplicity.biz Jeanette sells her own, cheap – $10.00 – self-paced computer e-manuals and CDs for individuals, schools, other organisations:
Income from this business ‘keeps’ Jeanette and Zoe while she ‘grows’ her passion, www.eaus.com.au, a marketing too for small business.
2. What is E-Aus?
Concerned at the way small, local businesses are being ‘squeezed out’ by big shopping complexes and supermarkets and can’t afford much in the way of promotion to compete, Jeanette has developed a small business discount booklet modelled on the Entertainment Book to get us thinking and shopping locally, and, supporting our local NonProfit groups selling the booklet.
The E-Aus 2 year promotional package costs $395
It consists of:
How the voucher booklet works
Although E-Aus is still in its early stages, Jeanette has plans of going national after establishing the concept in Victoria. Businesses from her local area are already asking if they can be part of the next print run.
I am reminded of organising cooperative marketing in country regions for Tourism Victoria’s glossy promotional ‘Jigsaw’ brochures – the more ads a region had the more attractive it looked. The same would apply here. The presence of a cluster of businesses from one town would encourage locals to buy the booklet, knowing they wouldn’t have to travel far and would be likely to use up all the discounts available!
Would you like it to start up in your area?