Challenge: reduce 100,000 tonnes of greenhouse gas by Australia Day 07
What a brilliant idea/marketing! It works for Sunrise, Origin and the community…..in a friendly ‘fun’ way it sweeps households and businesses right across Australia into actively doing something about global warming.
Are you a TV brekky viewer? I am irregularly….. so I have only just learnt about Kochie and Mel’s ‘Sunrise’ becoming Australia’s first first greenhouse friendly TV Show AND how they’ve teamed up with green energy provider Origin Energy to challenge viewers to help reduce 100,000 tonnes of greenhouse gas by 26 January next year!
You are invited to join the challenge by logging on to www.cooltheglobe.com
You are then you are directed to Origin’s Go Green Calculator to identify your volume of greenhouse gas emissions generated by:
You can then choose to offset these emissions by:
The carbon credits are used to invest in initiatives, such as buying renewable energy, planting trees, plus investing in energy efficiency programs for homes and businesses. Reducing 100,000 tonnes of greenhouse gas is the equivalent of taking 25,000 cars off the road for a year or planting 420,000 trees. Needless to say Sunrise will keep viewers up to date on progress!
See what you think about Tanya Kovac’s views on Sunrise, in New Matilda, where she looks at the show’s interest in community and encouraging people to feel positive in making changes in their lives. She talks about the ROS (Responses of Viewers) wall where queries from viewers are written up on a whiteboard and not crossed off till an expert (including politicians) can be called in to provide an explanation or a solution.
Tanya says “….the popularity of Sunrise reveals that ordinary Australians are motivated by more than just the hip-pocket nerve and self-interest…” This is an article well worth chasing up – about ‘people responsive programming’, ‘values-marketing’ and generally about understanding and reaching a large section of the population…. “by encouraging direct interaction between the show and real-life Australians, middle Australia (is) no longer reduced to an AC Nielsen percentage point” !!!