A new Australian report on food and wine tourism shows more people are participating in food and wine tourism as part of a growing trend towards experience oriented ‘getaways’.
The Food and Wine Tourism in Australia Report looks at:
The report has been released to industry and government to drive new strategies and actions to help underpin the dynamic and competitive food and wine industry.
It would interest product and destination developers and marketing managers, food and wine industry representative bodies and all scales of food and wine businesses.
The Sustainable Tourism Cooperative Research Centre (STCRC) offers a free copy of the Food and Wine Tourism in Australia report here.
Tourism Minister Jane Lomax-Smith says the STCRC report identifies the Barossa as a food and wine leader. It is the best place in the country for visitors to experience the attractions they expect in a food and wine tourism destination, including a rural setting, strong heritage values, established events and a diverse range of activities.
“The findings of the report confirm what South Australians have always known – the Barossa is far more than just a world-class wine region.
Its food culture is unique, and its calendar of events attracts thousands of visitors each year to enjoy the region’s famous hospitality and flair for festivities.
In the year to March 2008, the Barossa attracted 197,000 domestic visitors who spent 575,000 nights in the region – up 9% on a year ago.
There were also 892,000 domestic day trips to the Barossa in the year to March 2008 – up 10% on the year to March 2007.
The Barossa is an important drawcard for attracting Australian and international tourists to South Australia, and we are committed to marketing the region through the South Australian Tourism Commission and Tourism Barossa.
The past financial year has been an impressive period for Tourism Barossa, and has included the development and launch of the Butcher Baker Winemaker Trail and Rewards Card.”